{"id":1374,"date":"2023-06-19T13:36:26","date_gmt":"2023-06-19T10:36:26","guid":{"rendered":"https:\/\/79ratio.agency\/strateji\/musteri-yolculugu\/"},"modified":"2023-06-22T14:48:53","modified_gmt":"2023-06-22T11:48:53","slug":"customer-journey","status":"publish","type":"page","link":"https:\/\/79ratio.agency\/en\/strategy\/customer-journey\/","title":{"rendered":"Customer Journey"},"content":{"rendered":"\t\t
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Customer Journey<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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It is the journey the customer takes to reach the final purchase of a product or service.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The customer journey is the journey the customer takes to reach the final purchase of a product or service. As a company, it's important to learn about the client's search process. You can then respond to the customer's needs at every stage.<\/p>\n\t\t\t\t\t<\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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STAGE
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Orientation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The first stage is all about orientation. The consumer has a certain problem and is looking for a solution. At this stage, the client compares different providers. You want to be noticed as a company. Let customers choose your product or service, not your competitor\u2019s. Create brand awareness, increase your chances!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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STAGE
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Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAt this stage, the customer weighs the providers in mind. Trigger your prospect to finally knock on your door. Show that you are unique!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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STAGE
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Purchasing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the third stage, the customer moves to the stage of purchasing the product or service. Providing good service is key here. You were able to persuade the customer to choose your company, then maintain enthusiasm so that the consumer actually completes the purchase. A slow website or carelessness (for example, no structure on your website, not being able to find everything right away) again raises suspicion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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STAGE
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Usage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After the product or service is purchased or ordered, the customer starts using it. When a customer purchases a highly relevant product such as a phone, providing adequate information is critical. The customer buys with less interest in a product that comes from a low-involvement category, such as a bag of candy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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STAGE
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Evaluation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIn the final stage, the purchase is evaluated. The customer considers the purchase and whether to recommend it. This is the stage where you make a customer loyal. Loyal customers are important. Because they provide repeat purchases on the one hand and word-of-mouth advertising on the other. So make sure you leave a positive impression and continue to engage your customer even after the purchase process!\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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It is important to guide the consumer adequately at every stage of the customer journey and to be there at critical moments.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Build full-fledged relationships and build goodwill relationships with your customers.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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SEO?<\/h2>
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\n\t\t\t\t\t\tThis is our thing!\n\t\t\t\t\t<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Check out the strategic overview below that worked wonders for Google.

Magical, right?<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n Brand Story <\/h3>\n \t\t \t

It gives meaning to the brand and product and takes customers to the past, present and future of the company.<\/p>\n <\/div>\n \n

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\n Competition Analysis <\/h3>\n \t\t \t

It is the perfect way to find out what's going on in the market of your company.<\/p>\n <\/div>\n \n

\"\"<\/figure> \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n Customer Journey <\/h3>\n \t\t \t

It is the journey the customer takes to reach the final purchase of a product or service.<\/p>\n <\/div>\n \n

\"\"<\/figure> \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n In-Depth Interview <\/h3>\n \t\t \t

The ideal way to look at your company from a different perspective is to get to know your customers and employees thoroughly.<\/p>\n <\/div>\n \n

\"\"<\/figure> \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n Employer Brand <\/h3>\n \t\t \t

How do you manage to attract that best talent to empower your team?<\/p>\n <\/div>\n \n

\"\"<\/figure> \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n Market Analysis <\/h3>\n \t\t \t

How is your company in the market? Are you far above the others or are you on the same level as your competitors?<\/p>\n <\/div>\n \n

\"\"<\/figure> \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n Brand Appearance <\/h3>\n \t\t \t

The look and feel evoke certain feelings and thoughts in the consumer. Choose a brand image that fits your corporate identity.<\/p>\n <\/div>\n \n

\"\"<\/figure> \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n Brand Tone <\/h3>\n \t\t \t

It is a specific style in which you communicate with customers. In this way, you put a personal stamp on your brand.<\/p>\n <\/div>\n \n

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\n Personas <\/h3>\n \t\t \t

This is the ideal way to find out who your customer is. They are examples of different types of customers.<\/p>\n <\/div>\n \n

\"\"<\/figure> \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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79 Blog<\/h2><\/a>
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\n\t\t\t\t\t\n\t\t\t\t\t\tBlack Friday 2025: A Strategy Guide for Brands and Customers\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

What Is Black Friday? Black Friday is not just a \u201cshopping day\u201d; it\u2019s one of the most strategic periods of the year for both businesses and consumers. Brands strive to manage high demand and maintain profitability in a short time, while customers aim to capture real value without breaking their…<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/div>\n <\/div>\n \n <\/div>\n

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\n\t\t\t\t\t\n\t\t\t\t\t\tWhat is a Responsive Logo?\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Logonuzu kullanmak i\u00e7in her zamankinden daha fazla yer var ve hepsinin boyutu \u00e7ok farkl\u0131. Responsive logo tasar\u0131mlar\u0131 markan\u0131z\u0131n ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131n\u0131 sa\u011flayarak, bu sorunlar\u0131m\u0131za \u00e7\u00f6z\u00fcm sunuyoruz. Ba\u015flang\u0131\u00e7ta bir tasar\u0131m trendi olarak d\u00fc\u015f\u00fcn\u00fclen Responsive Logolar, bir hevesten \u00e7ok en b\u00fcy\u00fck dijital tasar\u0131m sorunlar\u0131ndan birinin \u00fcstesinden geliyor: a\u015f\u0131r\u0131 boyutlarda netli\u011fi korumak. Yerle\u015ftirildikleri yere…<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/div>\n <\/div>\n \n <\/div>\n

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\n \n \"How\n <\/a>\n \n \n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\n\t\t\t\t\t\tHow Can You Make Your Text Areas Perfect?\t\t\t\t\t<\/a>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Metin Alanlar\u0131n\u0131z\u0131 M\u00fckemmel Hale Nas\u0131l Getirebilirsiniz? 1-A\u00e7\u0131k\u00e7a G\u00f6r\u00fcn. Dikd\u00f6rtgenleri k\u00f6\u015feleri yuvarlat\u0131lm\u0131\u015f \u015fekilde kullan\u0131n. Tasar\u0131m\u0131n\u0131z\u0131n metin alanlar\u0131yla tutarl\u0131 olmas\u0131 gerekti\u011fini unutmay\u0131n 2-B\u00fcy\u00fck Harf Kullanmay\u0131n. Metnin tamam\u0131nda b\u00fcy\u00fck hark kullan\u0131lmas\u0131 okumay\u0131 g\u00fc\u00e7le\u015ftirir. 3-Alan Uzunlu\u011funu Metne G\u00f6re Ayarlay\u0131n. Alan geni\u015fli\u011fi, metni daha g\u00f6r\u00fcnebilir hale getirir. 4-Hatalar \u0130\u00e7in Uyar\u0131 Verin. D\u00fczeltilmesi gereken alanda hata…<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

It is the journey the customer takes to reach the final purchase of a product or service. The customer journey is the journey the customer takes to reach the final purchase of a product or service. As a company, it’s important to learn about the client’s search process. You can then respond to the customer’s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1371,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1374","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/pages\/1374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/comments?post=1374"}],"version-history":[{"count":0,"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/pages\/1374\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/pages\/1371"}],"wp:attachment":[{"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/media?parent=1374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}