{"id":1250,"date":"2023-06-19T17:19:41","date_gmt":"2023-06-19T14:19:41","guid":{"rendered":"https:\/\/79ratio.agency\/markanizin-renkleri-isinize-dair-ne-soyler\/"},"modified":"2023-06-23T11:09:53","modified_gmt":"2023-06-23T08:09:53","slug":"what-do-your-brand-colors-tell-about-your-business","status":"publish","type":"post","link":"https:\/\/79ratio.agency\/en\/what-do-your-brand-colors-tell-about-your-business\/","title":{"rendered":"What Do Your Brand Colors Tell About Your Business?"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tEvery brand is the product of a detailed design process, and colors form the most important part of this design. When you look at a logo, you instantly learn a lot of information about the brand it belongs to and you get a certain feeling. The main factor mediating this is color. That’s why research says that the color of a product affects a consumer’s purchase decision by 60% to 80%.\n\nIt seems that colors have psychological counterparts in us. Although this situation differs from person to person, culture to culture, we can meet at a common point about how some colors make us feel. This common perception is our guide when creating a brand’s identity. For example, the energy, positive emotions and excitement of warm colors; we know that cold colors evoke calmness, confidence and evoke. But let’s take a closer look at what the colors tell us.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Red<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A color that plays an important role in the identity of many brands is red. It is frequently seen as an indispensable part of assertive brands. The primary reason for this is that red is a color that catches people’s attention quickly, is energetic, appetizing and even contains aggressive feelings from time to time. It represents power and passion. That’s why it’s used in restaurants, large food chains, beverage brands, as well as gas stations and courier brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Green<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In different contexts, it can mean health, prestige, wealth, generosity, security. For this reason, green is preferred in situations where safety is important, such as special-purpose chemical brands, or where prestige needs to be emphasized, such as the real estate sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Blue<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It’s the color of many big brands. It would not be wrong to say that the color blue is \u201cindispensable for logos\u201d. The reason for this is that blue has effects that find a response in many different sectors. Due to the sense of trust it creates in human psychology, it is frequently preferred in areas such as banks, airlines, communication services and equipment. It is also widely used in the automobile industry. You can already think of many logo examples using the color blue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Orange<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the colors that needs the least comment on how it feels should be orange. It carries concepts such as vitality, playfulness and extroversion to the brand it is used in. That’s why it’s often seen in beverage or vitamin brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Purple<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the colors with the most specific meanings is purple. It creates meanings such as well-being, nostalgia, mystery, spirituality, high culture and nobility. In addition to restaurants and hotels, we frequently come across the use of purple in the pharmaceutical industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Yellow<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gas stations, couriers and airlines are among the sectors where yellow color is preferred. Brands that use the color yellow mostly identify with feelings such as warmth, sincerity and happiness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Brown<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Since it evokes concepts such as soil, nature and simplicity, brown is mostly used in natural and organic product brands. In addition, we can say that it is frequently seen in the hotel industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Black<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Black is a timeless color. It appears in the identity of big stores selling accessories and clothes due to its meanings such as prestige, high culture and power. In addition, it is one of the most preferred colors in industries such as software, electronics and hotels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Beyaz<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Who does not think of clarity, cleanliness, purity and softness when white is mentioned? Since this is the effect that white has on people, the areas where it is used generally consist of sectors such as cosmetics, cleaning and textiles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Finding the right color<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We briefly touched on the feelings that colors evoke in people in general, but that they can have different meanings in different contexts. So how do you decide which color is the right color for a brand? In order to determine the colors, it is important to first find the adjectives that describe that brand. \u201cWhat emotions does this brand aim to evoke in people?\u201d must answer the question. Do the colors used in the brand identity match the emotions you want to create in them? Thinking through these questions in detail helps to find the right colors to reflect a brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Every brand is the product of a detailed design process, and colors form the most important part of this design. When you look at a logo, you instantly learn a lot of information about the brand it belongs to and you get a certain feeling. The main factor mediating this is color. That’s why research […]<\/p>\n","protected":false},"author":1,"featured_media":1114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/posts\/1250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/comments?post=1250"}],"version-history":[{"count":0,"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/posts\/1250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/media\/1114"}],"wp:attachment":[{"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/media?parent=1250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/categories?post=1250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/79ratio.agency\/en\/wp-json\/wp\/v2\/tags?post=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}