We bring your company inside out.
During the internal analysis, we collect as much information about your company, your offer, your marketing approach, etc. as possible.
But how? We’re navigating the minds of a few key people in your company. No, it’s not a cross-examination, it’s an in-depth interview. The more we know, the better we can support the marketing plan.
Desk research is also part of the internal analysis. In this way, we obtain an objective picture of the internal organization and the pros and cons of the product or service.
We put the competition on the grid and take a closer look at the market.
What’s going on in the market of your company? We look at what is happening in the market and the industry.
Using a competitive analysis, we find out what marketing activities are going on. We learn how your targeted audience thinks and acts to know who you want to appeal to with your brand. Personas and the customer journey are prime here (Fancy word for business foundation).
We prepare a concrete plan, taking into account internal and external analysis.
Marketing plan: How do we catch the right fish?
We set some realistic goals for your company to precisely measure results. We achieve these goals by using different communication tools. First, we build a strong positioning. We complement this brand positioning with unique core values. Values that everyone in your company is proud to spread.
Then we move on to the message, because every bird sings like it sings. The message includes the USPs (Unique Selling Points) of your product or service, tone of voice, and brand story.
Also, clothes make a person beautiful. We make sure your brand has a beautiful appearance with an appropriate look and feel. The look reflects what your company stands for and evokes certain emotions in the customer. The fact that you only make an impression once and that is the first impression is not a myth.
According to the above information, we choose the most effective communication tools, both online and offline. We only recommend tools which can add value to your business. We have developed such perfect chemical mixture.