Brand Tone

It is a specific style in which you communicate with customers. In this way, you put a personal stamp on your brand.

Address your customers in a way that resonates with them for a long time. Wrap and hold them. For this you need a strong tone of voice!

What is Brand Tone?

Brand tone literally translates as the voice of the company. It is a specific style in which you communicate with customers. In this way, you put a personal stamp on your brand. This tone has a single fixed form that makes it recognized by your target group and captures the identity of the company. Choosing a unique style is very important. Because it creates a certain image and affects the way your customers see your company. Tone affects the target group’s trust in your company.
A brand tone can have different forms. For example, it can be formal or informal, direct or indirect, serious or carefree, technical or accessible, commercial or informative, and sometimes even appear in the form of a persona. Knowing who your target audience is, of course, is important so that you can address them correctly. Not everyone likes a carefree approach and not everyone is aware of all the technical jargon.

In order to find the tone that suits your company, it is best to start from the values of the brand. Consider the key features of the company, its vision, its mission… Additionally, it’s important to keep an eye on your competitors.

Ask yourself the question: What are competitors doing well and what can I do better? We are happy to help you find this unique tone!

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Brand Story

It gives meaning to the brand and product and takes customers to the past, present and future of the company.

Competition Analysis

It is the perfect way to find out what's going on in the market of your company.

Customer Journey

It is the journey the customer takes to reach the final purchase of a product or service.

In-Depth Interview

The ideal way to look at your company from a different perspective is to get to know your customers and employees thoroughly.

Employer Brand

How do you manage to attract that best talent to empower your team?

Market Analysis

How is your company in the market? Are you far above the others or are you on the same level as your competitors?

Brand Appearance

The look and feel evoke certain feelings and thoughts in the consumer. Choose a brand image that fits your corporate identity.

Brand Tone

It is a specific style in which you communicate with customers. In this way, you put a personal stamp on your brand.

Personas

This is the ideal way to find out who your customer is. They are examples of different types of customers.

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